WHAT IS SEO| GOOGLE SEO

INTRODUCTION OF SEO

Today we will talk about SEO Search engine optimization and why we need it in a blog or website. Having online media makes people feel very comfortable, With the help of the internet, we can reach more than millions of people. You can present your company in front of the people making a video or through the website or through the blog. To reach millions of people and to generate good leads, you have to come to the place of no. one website on the first page of Google’s.

But it is not easy to reach that we need to optimize our content and our website so that those articles rank in Google and gradually come to our website first page.

If you do blogging, SEO will be a very important factor for you, SEO is the soul of blogging. If you are a blogger and want to make your own career in blogging, then it is very important to know about SEO. Today we will talk to you about what is SEO and how it works.

TOPICS

WHAT IS SEARCH ENGINE 

HOW IT WORKS

WHAT IS SEARCH ENGINE OPTIMIZATION

HOW IT WORKS

TYPES OF SEO

HOW TO DO SEO

 

WHAT IS SEARCH ENGINE 

Before knowing the search engine optimization, we need to know about the search engine and how it works. Let’s talk about the search engine. Apart from Google, there are many search engines like Yahoo, Bing. Because Google has been a lot of users, it has become a brand. Most websites are created and ranked on Google. We have to search for anything so we search on Google. Because Google gives us accurate information and updates on time. If we promote our business on the Google search engine, we can get a good lead because Google’s users are too much.

The search engine is a program where visitors search for anything with the help of keywords. This is a platform where people can know about any kind of information in the free.

HOW IT WORKS

There are several types of search engines, most of which are the Google search engine. Google shares any type of information that is authentic and free. Google does not charge any kind of charge for the information. Millions of websites were created on Google, whose maintenance is according to Google algorithms. Google works in some 4 steps for monetizing any website.

1- CRAWLING

2- INDEXING

3- RETRIEVING

4- RANKING 

 

1- CRAWLING: There are two types of Google crawlers,1-GOOGLE BOT 2- SPIDER

Crawler’s job is to take a snapshot of the website and put it on time.

2- INDEXING: Keeping the snapshot in Google’s database based on keywords is the only indexing work.

Both crawling and indexing are the work of google bot.

3- RETRIEVING: With the help of keywords, find the websites that are working on that keyword.

4- RANKING: According to the keywords and content, which is the best website, Google Ranking comes at the topmost.

Retrieving and ranking are both Google’s work.

WHAT IS SEARCH ENGINE OPTIMIZATION

Now let’s talk about search engine optimization. It’s a kind of way with the help of which we rank our website according to Google algorithms and with the help of keyword research. Search engine optimization is done in two ways, Off page, and On page. To optimize your website, we need to focus on three points.

1-CONTENT- [A] TEXT  [B] IMAGE  [C] VIDEO ,in keywords terms.

2-HTML

3- ARCHITECTURE

To do search engine optimization, we must research the keywords. With the help of the Keyword Planner Tool, we find the best keywords. With the help of keywords, we optimize our website.

TYPES OF SEO

1-OFF PAGE SEO

2- ON PAGE SEO

1-OFF PAGE SEO: Promotion of your website on any other website where visitors visit more is off page SEO. Through Off Page, we can increase your website’s authority. If we make our promotion on the Times of India website, with the help of the Times of India, our website’s authority will increase on Google’s behalf.

HOW TO DO OFF PAGE SEO

Now let’s talk about how we will do Off-Page SEO. There are many ways to do Off-Page SEO.

1- SOCIAL MEDIA

2- BACKLINKS

3- SOCIAL BOOKMARKING SITES

4- BLOG DIRECTORY SUBMISSION

5- FORUM SUBMISSION

6- ARTICLE SUBMISSION

7- QUESTION ANSWER WEBSITES

8- MEDIA SUBMISSION

9- INFOGRAPHIC

10- DOCUMENT SUBMISSION

 

1- SOCIAL MEDIA 

If you want to make your blog or website popular, social media plays an important role. With the help of engaging post, you can tell about your business. You get maximum backlinks through social media. There are some social media websites where you can promote your website. This website is created only for promotion.

2- BACKLINKS

We do complete focus on backlinks in Off-Page SEO. You can create backlinks on your website through your comment.

3- SOCIAL BOOKMARKING SITES

Social bookmarking websites are promotional websites where you promote your website. This method is best for promoting your website.

4- BLOG DIRECTORY SUBMISSION

Blog Directory submission is one way that helps us to create a good quality backlinks for our website. You can subscribe to a good website for submissions in it and make your account and select your category and submit it. In this, you can submit your website’s blog.

5- FORUM SUBMISSION

Create an account at the Forum Submission website where visitors visit more. Choose a related category from your niche so that you can get help to increase Page Authorization. Answer the comments of people and answer the questions people ask for and link to the blog associated with them, which will make people visit your website more.

6- ARTICLE SUBMISSION

The article submission website is a website where you submit an article on your website. Here you can share a link to your website, which will increase the traffic to your website. Whenever you submit an article, keep in mind that the article you are writing should be unique. Due to keyword stuffing, Google rejects such content. Due to great content, we can come top in Google ranking.

7- QUESTION ANSWER WEBSITES

This is a great way to help you find content for your website. On these websites, you can know about which topic is on trending. Answer their questions and share your website link there. This is a great way to help you learn about your blog. You can know what people want to know.

8- MEDIA SUBMISSION

These are websites where you share the image of an article related to your blog. Any image or video submission website which PR percentage is more.

9- INFOGRAPHIC

Apart from the video and the image we can present to our content through Infographic. You can submit related infographic content to these sites from your blog or website.

10- DOCUMENT SUBMISSION

You can create separate documents related to your blog and submit your website to the Documents submission website. The content you are writing should be unique. In this, you will submit your document as a PPT or PDF.

Off-Page SEO is only used to increase the authority of your page. The biggest factor of Off-Page SEO is the number of quality backlinks. When you create quality backlinks then your website’s authority will be increased.

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