HOW TO FIND BEST KEYWORDS | KEYWORDS RESEARCH

INTRODUCTION OF KEYWORDS

Keyword Research is a process that helps us search more searched words on the search engine so that we can add these popular search words to our content in the Search Engine and get High-Rank Gain. Keyword Research is a very important part of SEO. SEO is very important for any online business. If we have to bring our business to the top of Google then we have to do SEO. To SEO in business, we have to do keyword research and find the best keywords. If we want information about any topic, then we put keywords in Google and some websites open on Google’s page. Without keywords, we can not optimize our content. We will not be coming on Google’s top page If our content is not optimized.

TYPES OF KEYWORDS

Now we have known about the keywords. Now we talk about how many types of keywords. There are two types of keywords.

1- INFORMATIVE KEYWORD

2- BUYING KEYWORD

1- INFORMATIVE KEYWORD

If we want information about a topic, then we put keywords on Google and many websites open in front of us. Keywords are filled in the content of those websites. These websites give us some information and the keywords that we put in it are informative keywords. The website that gives us information such as blogs put in the informative keywords.

2- BUYING KEYWORD

Websites where we buy or sell goods, we use buying keywords on those websites. In this type of websites never share any type of information. Here the only product is bought and sold, so we use Buying keywords. Using such keywords will increase our reaches.

KEYWORDS SHORTING

To SEO of your business, we need to find the best keywords. Best keyword means that which keyword is the most searched by the user. To find any kind of keywords we have to remember some points. Today, we will tell you some points that are very important for any kind of keyword shorting.

1- SEARCH VOLUME

2- RETRIEVING DATA

3- COMPETITION

4- RELEVANCE

5- RANKING

1- SEARCH VOLUME

Search volume for any keyword is the most important factor. When we do keyword research, we first see how much search volume of the keyword. The search volume on a keyword is high, meaning that visitors visit more on that keyword. If the search volume is high of any keyword we will get more traffic on our website, because visitor search only keywords on the search engine.

2- RETRIEVING DATA

The second most important factor is retrieving data. In the retrieving data, we find out how many websites are working on a particular keyword. With retrieving data we find out how many websites are working on that keyword and how long time it can take to rank that keyword. If the keyword is longer then the conversion will be high. Filtering keywords will reduce visitors but the conversion will be high.

 

3- COMPETITION

With the help of the Competition Factor, we know that competition is high, low or medium. Knowing the competition gives us lots of help in researching the keywords. By comparison, we know how many conversions will be.

 

4- RELEVANCE

With the help of Relevance, we know how much a keyword is necessary for us. The keyword that we use should be related to our niche. Whatever keywords we insert should be related to our niche. Our website’s authority increases if you have a related keyword from the niche. Google Bot first comes to our website and reads our website and checks that the keyword that is inserted in its content is related to the niche. Only keywords related to your content should be inserted into your website.

5- RANKING

Now we talk about ranking, ranking is very important for any website. For Google Ranking, we work hard on research. Our website or blog is ranked on Google’s page, it is very important for our website. Our website will rank on Google based on keywords and content. Google always wants fresh content. We should never put copyrighted material on our website. If our content is fresh, then we will be benefitted in the google rankings.

If we keep researching all these factors in mind, then we can find the right keywords. We optimize our website with the help of the right keywords, then our Google ranking will be top. With the help of the right keywords, we can gain high traffic on our website. Keyword Research is the first step to optimizing your website.

Posted in Digital Marketing, SEO.

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